Multi-Touch Attribution Math
Go beyond first-click and last-click. We run Data-Driven Shapley and Markov Chain models on the full sequence of lead touchpoints to distribute true credit across the entire customer journey.
Advanced multi-touch attribution, server-side Conversions API sync, and deep Meta/TikTok ad integration—all rolled up to actual closed-deal revenue.
Why
Ad-platform dashboards show clicks and leads — not closed deals. Our Marketing module connects every lead to the deal it became, mapping the full journey using advanced data-driven multi-touch attribution. You stop optimizing for cost-per-lead and start optimizing for true ROAS (Return on Ad Spend) tied directly to your CRM's revenue.
Capabilities
Go beyond first-click and last-click. We run Data-Driven Shapley and Markov Chain models on the full sequence of lead touchpoints to distribute true credit across the entire customer journey.
Natively sync campaigns, ad sets, and creative previews directly from Meta and TikTok. Spend, impressions, and performance metrics automatically merge with your CRM's sales data.
Bypass browser ad-blockers and privacy restrictions. Push deterministic conversion events (like closed-won deals) directly to Meta Pixel, TikTok Events API, Google Ads, and GA4 server-to-server.
Don't let billboards, TV, or events become a black box. Generate tracked QR short-codes and map offline touchpoints directly into the digital attribution model.
Slice campaign spend breakdowns by Meta dimensions—age, gender, placement, or region—and instantly see how those demographics convert into contracted revenue.
Every touchpoint perfectly logs UTM parameters, GCLIDs, and FBCLIDs. Seamlessly roll up ROI by source, medium, or campaign across the whole organization.
Showcase
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First-touch UTMs, intermediate ad clicks, and final offline meetings are mapped into a single unbroken timeline, analyzed by Markov transition matrices to assign exact revenue credit.
Attribution · Markov and Shapley data-driven credit.
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Attribution view — funnel chart with channel split at each stage, side panel showing source breakdown for the highlighted “Qualified” stage, CAC and revenue-per-channel below.
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Spend and impressions from Meta and TikTok are joined instantly to your actual sales. You see exactly which ad creatives produce high-value customers, not just clicks.
Platform Sync · spend joined to actual revenue.
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Meta Ads dashboard — campaigns table with spend, leads, qualified, won, revenue, ROAS columns; chart of ROAS over time at the top.
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When a deal closes in the CRM, the Conversions API fires a fully-enriched, server-side event back to the ad networks to train their algorithms on your best buyers.
Conversions API · algorithm training on real deals.
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Dashboard library — grid of saved dashboards with thumbnail previews and audience tags (Marketing, CEO, Finance), “Pin to home” actions.
Discovered 40% of our closed deals had three or more touchpoints. The Markov attribution model told us in minutes what our spreadsheets had been hiding for years.
We'll set up a sandbox with sample records like yours. Demo runs 30 minutes; no card required.